Today Show: American Eagle Outfitters Skinny Skinny Jeans Review
American Eagle Outfitters is pushing the limits of skinny jeans in their new ad for their Skinny Skinny Jeans. The new commercial for the jeans shows five or six young adults doing a variety of activities while discussing how much they love wearing skinny jeans. But if you want to own a pair of these jeans, you might need to head down to the hardware store and not to an American Eagle store.
Bob Holobinko, the Senior Director of Business Strategies at American Eagle Outfitters, said the jeans are not real. They are spray painted on the actors in the commercial and if someone tries to purchase the jeans from their website it takes them to a page with two cans of spray paint emblazoned with the American Eagle logo.
Holobinko said the company “just wanted to have fun with their fans.” Although the company is not going to be selling the spray cans featured on their website, Holobinko said there will be an offer to customers at the end of the Skinny Skinny Jean campaign. A secondary release for the Skinny Skinny Jean campaign is coming out next week and in the end, Holobinko said there will be a “great reveal.”
What do you think American Eagle Outfitters is going to offer to their fans at the end of the ad campaign?
Today Show: Does American Eagle Outfitters Marketing Work?
To find out if this kind of marketing really works, the Today Show talked with marketing consultant Peter Shankman, who thought the new ad campaign was genius. He told the Today Show he always teaches his students two things when it comes to marketing: it has to generate revenue, and there must be a payoff. Shankman said this ad does both because it brings people to the website, the payoff, and it allows people to purchase other products from the website, the revenue.
“This is a very cheeky campaign,” Shankman said. “They knew what they were putting out there, and they were cautious about what they showed.”
The Today Show also got a look at the new Skinny Skinny Jeans painted on a male and female body. Let’s just say everything was visible and if the models didn’t have underwear on, although you couldn’t tell they did under the spray paint, the Today Show might have had a lot to censor.