The Doctors: Budweiser Drunk Driving PSA
The Doctors shared a new ad that found a positive way to deal with a very difficult topic. The ad showed a man playing with his puppy and then shows the dog growing up with the man and doing all kinds of activities. We see the dog’s owner walk out the door carrying a six-pack of beer, and then shows the dog waiting and waiting for his owner to come home. The ad explains that “for some the waiting never ended,” leading you to believe the man was in a drunk-driving accident, leaving his furry friend behind.
But then we see the man walk through the door, during what appears to be the next day, and then explaining to his little friend that he stayed at his friend’s because he decided he was too drunk to drive. It’s a Budweiser commercial and they used the hashtag #FriendsAreWaiting for the new campaign. I’m not going to deny that as a dog owner, I had tears in my eyes watching the commercial.
The Drs TV: Powerful Positive PSA
Dr. Jim Sears said he actually grew up with a dog just like the one in the commercial so it really tugged at his heart. Dr. Travis Stork said he believed that PSA was much more powerful than a lot of the negative ones.
Like Dr. Stork said, how many people are now going to be out drinking, but thinking about the dogs or even their kids and spouse, all thanks to that PSA. Dr. Rachael Ross said she thought the PSA was even more powerful than it would have been if he would’ve died. She said it’s a powerful reminder that people are waiting for you.
Dr. Sears said drunk driving is so stupid, yet 300,000 people do it every day and only 4,000 get caught. Dr. Stork said what’s really sad is that people are more worried about getting caught than they are the potential “carnage” they could cause to themselves or other people, as well as the people you leave behind.
The Doctors: AT&T Texting While Driving Commercials
Dr. Stork said he then wanted to talk about a different yet still related topic. Driving while texting. There’s now a campaign with the goal of curving this behavior. The campaign is called hashtag X, and the ad shows Demi Lovato explaining that before she gets behind the wheel, she texts her friends using the hashtag to tell them she’ll be driving and to pause the conversation. “Because no text is worth a life,” Demi said.
Dr. Ross said the problem is that what she could see happening is teenagers texting their friends #X when they get into the car and then their friends responding “okay drive safe” and then them responding back “okay I will” which is all still texting while driving, even if it is just in the beginning.
The Drs TV: Texting While Driving Dangers
Like Dr. Stork said, it only takes a second for a crash to happen. He said the reason people continue to do it is because for the most part, they don’t die while doing it. He said the sad thing is that usually when people have a bad outcome from texting and driving, it’s when they end up in a hospital either dead or seriously injured.
The Doctors urge you to put your cellphone out of reach while you’re driving, and do not pick it up until you’re stopped and can pay attention to what you’re doing.
The Drs TV: #SMOCK Pick Of The Week
The Doctors then wanted to end the segment on a positive note, by sharing their #SMOCK pick of the week. SMOCK stands for simple moments of contagious kindness and one woman shared how she offered to water her neighbor’s plants while she was out of town. “That took all but about 20 seconds,” the woman said. “You should SMOCK too.”