Good Morning America: Clothes Shopping Online
Do you like to buy clothes online? Good Morning America’s Lara Spencer said this can save you time, but if the items don’t fit and have to be returned, it is still a hassle. But ABC News reporter Becky Worley shared new technology that could be a game changer: True Fit.
GMA: What is True Fit?
Retailers say that about 30% of clothing bought online is returned. That has led to new technology that hopes to reduce this percentage. Nordstrom, Macy’s, and others are using the True Fit system to help you size yourself right so you can shop online with confidence.
True Fit asks you questions about the brand and size of clothing you already own that fits you. True Fit uses your information to help you find the right size in a different brand, which may mean ordering a different size.
Good Morning America: True Fit Review
Becky Worley tested the system and, based on True Fit’s recommendation, ordered a size larger in a different brand of jeans than she would have on her own. When they arrived and she tried them on, the pants were too big.
Next, she shopped for shoes based on two of her favorite pairs. This time around, True Fit suggested a size 9 Sperry Top-Sider shoe. What happened when they arrived? The fit was perfect, Worley said on GMA.
GMA: True & Co Bras + Levi’s Curve ID Review
True Fit said that fit is a subjective measure. They also claim that, similar to personalized services like Netflix and Pandora, the more you use True Fit, the better it will get to know you, and the more accurate its advice will become.
“It adapts as it learns more about personal preferences,” True Fit said in a statement. GMA said there are other players in this market as well. For example, True & Co. does the same personalized fitting, but for bras, complete with a Cosmo-style quiz.
Levi’s uses a Curve ID system to help you customize your jean fit, but the jargon could be confusing, according to Worley. In conclusion, she thought that these tools were helpful, even if they are not perfect.