GMA: Plus-Size Fashion Coming Into Its Own
Fashion designers are finally catering to plus-size women who, in the wake of this extra attention, buying more, spending more, and spreading the word. While the average size woman in the modeling world is a size zero, the average American Woman is a size 14. Now there is a Full Figured Fashion Week to celebrate more realistic designs.
Most designers have traditionally tapped out at size 12, with Abercrombie & Fitch not even making large-size clothing.
That trend is changing though, with high-end designers like Michael Kors, Calvin Klein, and Vince Camuto creating stylish pieces for plus-size women, who have long been crying out that they, too, care about high fashion. On May 15, plus-size blogger Gabi Gregg collaborated with swimsuitsforall to create a “fat-kini,” which sold out within an hour.
Good Morning America: Plus-Size Fashion An Untapped Market
What these trends have revealed is that plus-size fashion is an untapped market. Over 27 percent of some company’s revenue come from women who are over a size 12, and the lightbulb has finally switched on. With the hard numbers staring them straight in the face, businesses are realize that going after this market makes great business sense.
Plus-size blogger Alissa Wilson accompanied GMA to Bloomingdale’s, where she told them that, if a clothing company makes something nice for them that fits them, they are going to buy it up. Not having to wear muumuus or basic black and instead being able to sport the same clothes they see being worn on the runway is making full-figured women everywhere happier than ever.
GMA: New York Full Figured Fashion Week
The plus-size movement has come quite a long ways, which was indicated at the Full Figured Fashion Week in New York when over 100 brands showed up, a dramatic climb from the 12 brands the fashion week started with in 2009. It looks like fashion designers unwilling to waver on this one will get left in the dust.
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