Today Show: Plus Size Mannequin in Sweden & Average Mannequin Size 4

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Today Show: Plus Size Mannequin Photos Go Viral

The debate over body image has been reignited after a photo of two plus-size mannequins in a Swedish store hit the internet the other day. Both the mannequins in the photo are far curvier with fuller stomaches and thicker thighs but are by no means overweight or obese. They are simply bigger than most of the mannequins you may see in the United States.

Today Show: Plus Size Mannequin in Sweden & Average Mannequin Size 4

The Today Show looked at plus size mannequins being used by a store in Sweden and revealed the average American woman is a size 14, but the average mannequins are a size 4.

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The question people are trying to answer is whether mannequins should reflect the average size of the person shopping for clothes or whether these plus size mannequins are depicting an unhealthy body type and adding to the nation’s obesity problem.

The photo has been shared millions of times since being posted on the internet with comments saying the mannequins are showing people how to be unhealthy. Other comments say the mannequins are empowering to women and it offers a healthier way to view themselves instead of been shown stick figure thin mannequins.

The mannequins in the picture, from a store called Ahrens, are a size 8 and a size 12. The store said they chose to use the plus size mannequins because they want the average person in their store to see how the clothing will look on them and not how it will look on someone with a smaller body, which could go over well in America where the average American woman wears a size 14 and the average American mannequin is a size 4.

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Today Show: Plus Sized Fashion Brings In $17 Billion a Year

For the fashion industry, it simply comes down to the bottom line. The plus sized fashion industry makes up about 19 percent of the fashion industry, or about $17 billion a year. Why wouldn’t they want to show their clothing on all different body types, giving people a better idea of how the clothing will look on them?

The Today Show said some stores in America have been seeing mannequins with bigger butts and busts but they said it was most likely because people want to look more like Kim Kardashian and Jennifer Lopez and less likely because larger women are doing more shopping.

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