Today: Jes Baker Attractive Vs Fat & Abercrombie CEO Mike Jeffries


Today Show: Abercrombie & Fitch Sizing Causes Controvery

There was a recent uproar over clothing retailer Abercrombie & Fitch‘s refusal to sell women’s clothing in plus sizes, and has caused some remarks that the CEO of the company, Mike Jeffries, to resurface. In a 2006 interview, Mike Jeffries said in an interview, “Candidly, we go after the cool kids,” he said, “Are we exclusionary? Absolutely.” As you can imagine, people were very angry when Mike said what everyone already knew to be true, and the company’s recent refusal to sell clothing to big customers is, for whatever reason, coming as a shock.

Today: Jes Baker Attractive Vs Fat & Abercrombie CEO Mike Jeffries

Jes Baker thinks it’s time that the divide between attractive and fat be removed.


What makes the whole thing wreak of irony, however, is instead of owning their remarks like they should, Abercrombie & Fitch representatives first met with critics last week and released a statement about their support of both anti-bullying and inclusion. Not only that, but Mike Jeffries also, in a classic backpedal, apologized for his 2006 statement. This whole thing just reeks of face palm.

Today Show: Jes Baker Attractive & Fat Pictures

In response to the company’s refusal to sell plus-size clothing, blogger Jes Baker took to the Internet to strike back. She wrote an open letter to the Abercrombie & Fitch, which showed just how she felt (not favorably) about the company. She also took some plus-size photos of her while wearing clothing emblazoned with the Abercrombie & Fitch logo. I can only imagine how Mike Jeffries, who has gone on record talking about his general dislike of heavier-set women wearing his clothes and shopping in his stores, had to feel about this one.

Today Show: Jes Baker Making Political Statement With Photos

Jes Baker came on Today Show to talk about what she was trying to accomplish with her provocative photos. She says that she wanted to show a plus-size model in the same position as some of the rail-thin models that their ads feature. She thinks that fashion is very political when you’re fat, and to add sensuality to it generally reserved for the stereotypical beautiful person just takes that one step further.


She said that the photo shoot is not about Abercrombie & Fitch was not about getting the designer to put plus-size fashions in their store, but something much bigger. She wanted to remove the line that used to exist between attractive and fat. She is not singling out the company, but simply taking an advantage of an opportunity to make a statement about an issue that has been around much longer than it should have been.

Today Show: Jes Baker Does Not Disagree With Abercrombie & Fitch’s Tactics

Savannah Guthrie played devil’s advocate and asked Jes Baker this: shouldn’t the company be able to market to whomever they want to? Jes agrees with this, and says that, ultimately, this is a smart marketing move on their part, but that they weren’t doing society any favors by coming out and saying it.


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