Jockey Bra Sizing System Replacing Traditional Bra Cup Sizes
A bra revolution is coming. The days of slipping straps, smoothing panels, off sizes and wacky textures may be going away.
“Finding the right bra is the fashion equivalent of the Holy Grail,” Lori Bergamotto, Lucky Magazine, said.
A recent study found that 90 million American women are wearing the wrong bra size. That’s eight out of ten ladies being poked, squished or swimming in the wrong over the shoulder bolder holder. Since the 1930s, the traditional ABCDs of bras have been the way ladies tell what cup and bust size they are. Those days may be a thing of the past.