GMA: Abercrombie Excludes Plus Sizes & Spock Vs Zachary Quinto Audi Ad


Zachary Quinto Takes On Leonard Nimoy In Audi Ad

It’s Spock versus Spock in the new ad for Audi. Leonard Nimoy and Zachary Quinto try to get their golfing gear into their cars and race to the country club for a friendly game.

“Stand by to have your wallet emptied by a tractor beam,” Nimoy threatens.


“Anything is possible, but not that,” Quinto quips.

Quinto is able to fit everything into his flashy Audi with ease, while Nimoy struggles to get things into his not-so-smart car. Young gun Zachary Quinto makes it to the country club, but the real Spock, Nimoy, gives him the Vulcan nerve pinch. Quinto drops and Nimoy makes it inside the country club first.

The commercial feels like a feature film, and really connects new fans and old.


Sir Paul McCartney Swarmed By Grasshoppers At Concert In Brazil

While humans love Sir Paul McCartney, he’s also attracting the rest of the animal kingdom to his shows. At a recent concert in Brazil, McCartney was joined by a swarm of friendly grasshoppers. As if he were in a Disney film, the grasshoppers perched on McCartney’s shoulders while he sang at the piano. He named one of his green buddies Harold and let him do a bit of a solo.

Sir Paul McCartney’s tour comes to the U.S. on May 18.

Lara Spencer’s Second Anniversary With GMA

George Stephanopolous hijacked Pop News this morning to surprise Lara Spencer. May 9 is the anniversary of her return to Good Morning America. A fan of The Muppets, Lara got a surprise from Pepe, the flirtatious Muppet that hit on her back in November.

Happy second anniversary, Lara! In case you missed it, here is what went down when Lara and Pepe met for the first time. Today, Pepe begged Lara to call him back.

Abercrombie & Fitch Excludes Larger Sized Customers

GMA: Abercrombie Excludes Plus Sizes & Spock Vs Zachary Quinto Audi Ad

Abercrombie is excluding plus sizes from their clothing line to keep uncool customers out. Zachary Quinto races Leonard Nimoy in the new Audi ad.

Abercrombie & Fitch is making $5 billion a year in sales. Not surprising when you seen mall-bound tweens wearing head to toe A&F. However, their business model and ethics have come under fire this week. The CEO of Abercrombie & Fitch says that he purposefully leaves out bigger sizes to deter customers.

If you’re looking for a women’s XL blouse, you’d be better off taking your time and money elsewhere.

“He doesn’t want anyone in the store that doesn’t fit that cool and young definition,” Robin Lewis, author of The Rules of Retail, said that this is the strategy of CEO Mark Jefferies.

Mark Jefferies Excludes Plus-Sized Customers From Abercrombie

GMA visited the flagship Abercrombie & Fitch store in New York to investigate Jefferies’ rules for cool. They were unable to find the size for the average American woman, 14, and were told that Abercrombie does not carry sizes XL or XXL for women.

“We go after the attractive all-American kid,” Mark Jefferies told Salon Magazine. “A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

While Lewis said that the company does an excellent job of going after their consumer, they leave out 67 percent of the population. H&M and American Eagle carry up to sizes 16 and 18 respectively. They are A&F’s biggest competition. With the size of America growing, A&F may need to rethink the way they go after their consumers. The largest size that Abercrombie carries is a 10.


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